Vacancies

Marketing Manager

Full-time

The Opportunity

This is a rare opportunity to join an established, family-owned business in the design and build industry of architectural legacies.

You will play a central role in shaping the next chapter of Border Oak's growth, building on a 40-year heritage while modernising and strengthening our marketing capability. You'll influence leadership decisions, shape strategic direction and, over time, develop both internal and external marketing support.

You will help sustain and strengthen Border Oak's position as a leading name in bespoke oak frame construction — increasing market share, strengthening brand distinction and driving commercially aligned growth.

Who Are We?

Since 1980 - based on time-honoured principles of trust, capability, and innovation, Border Oak has collaborated with our clients to create inherently personal and distinctly crafted, sustainable homes that reflect who they are and how they wish to live.

We combine traditional craftsmanship with good conscience; authentically hand made and built to last across lifetimes; delivered by a fair, honest, and uncompromising experience.

We build oak framed houses and buildings across the UK and internationally, specialising in the self and custom build sector.

The Role

Working alongside the Senior Management Team, you will lead the development and delivery of a modern, integrated marketing plan in line with company strategy.

You will inherit a respected heritage brand — and evolve it thoughtfully. This role blends strategic leadership, brand stewardship and hands-on delivery.

This is not a volume-driven marketing role. Border Oak operates in a considered, high-investment category where discretion, emotional intelligence and attention to detail matter deeply. The Marketing Manager will work alongside clients, architects and commercial partners, ensuring the brand is represented with integrity at every stage of the journey.

You will be responsible for devising and implementing marketing strategies that align with our unique ethos and our business objectives and how best to effectively reach our target audiences.

Additionally, you will forge and manage relationships with associated partners and clients and analyse the outcomes of the marketing strategy.

Key responsibilities:

Strategic Leadership

  • Lead the development and delivery of Border Oak's marketing strategy, aligned to sustainable commercial growth and pursuit of brand aligned growth
  • Translate long-term ambition into focused annual plans with clear priorities and measurable KPIs

Brand Stewardship

  • Champion and safeguard the Border Oak brand, ensuring all activity reflects its craft, integrity and distinctiveness.
  • Maintain consistency and clarity across all channels and touchpoints

Campaigns & Performance

  • Plan, deliver and optimise integrated campaigns that build awareness, generate qualified enquiries and strengthen market position.
  • Establish robust performance metrics and report regularly to the Senior Management Team, adjusting activity to maximise impact and return.

Content & Storytelling

  • Oversee the creation and commissioning of high-quality content across digital and print, including website, social media, PR, case studies, film, events, sales support, and publications.
  • Ensure the Border Oak story is told with confidence, coherence and commercial intent.

PR, Partnerships & Events

  • Develop and manage media relationships to secure meaningful editorial coverage in key publications.
  • Establish and nurture strategic partnerships, exhibitions, open days and events that elevate the brand and extend reach.

Commercial Alignment

  • Collaborate closely with Commercial, Sales and Design teams to support lead generation and conversion.
  • Use market insight and research to identify opportunities for growth and market expansion.

Budget & Governance

  • Manage the marketing budget with discipline and accountability, ensuring effective allocation and measurable short and long-term return.
  • Establish efficient marketing processes that strengthen delivery and consistency across the business.
  • Provide marketing reports and presentation documents to the Senior Management Team as required

Brand Experience

  • Ensure every brand interaction, from digital platforms to visitor experiences at workshops and sites, reflects the exceptional quality and attention to detail that define Border Oak.

Working relationships:

  • Reports to: Creative Director & Sales Director
  • Supported by: Brand & Marketing Growth Strategist
  • Direct reports: external agencies and Marketing Assistant (TBC)

You'll Bring:

Our team are talented people, valuing genuine, collaborative connections, bringing energy and integrity to the table. They share a passion for quality and innovation. You will be able to demonstrate a similar supportive, progressive and ambitious ethos with the following experience and skills:

Experience & Commercial Acumen

  • 5+ years experience operating in a B2C environment involving considered, high-value purchases and long decision cycles, with a strong track record of delivering measurable growth.
  • Experience operating at a management level, ideally with responsibility for campaigns, budgets, and external partners.
  • Confidence engaging directly with clients and commercial partners, representing the brand with discretion, warmth and professionalism.
  • A balanced understanding of brand building and performance marketing, across both digital and offline channels.

Relationship-Driven Marketing

  • Comfortable working closely with clients, architects and commercial partners, recognising that every interaction contributes to the brand experience.
  • Emotionally intelligent and discreet, with the judgement to navigate sensitive, high-investment projects.

Strategic & Analytical Thinking

  • Ability to think strategically across departments, aligning marketing activity with commercial objectives and long-term brand ambitions.
  • Confident interpreting data, defining targets, measuring performance and optimising campaigns.
  • Strong working knowledge of web analytics and performance tracking tools.

Creative Judgement & Craft

  • Strong creative judgement and a flair for developing advertising and content that is both distinctive and effective.
  • A sharp eye for detail and a deep appreciation for quality — in message, execution and customer experience.
  • Experience managing brand guidelines and ensuring consistency across channels.

Campaign & Channel Expertise

  • Proven experience delivering integrated campaigns across digital and traditional channels.
  • Practical knowledge of key platforms (web, social, email marketing and emerging tools), with the confidence to commission specialist support where required.
  • Experience in PR and media engagement, or working closely with PR partners.

Collaboration & Leadership Potential

  • Collaborative and proactive working style that is equally comfortable working independently or as part of a cross-functional team.
  • Strong communication skills across all platforms and audiences.
  • The confidence to build and evolve the marketing function over time, including developing in-house capability as the role grows.

Mindset

  • Commercially focused and outcome-driven, with a clear understanding that marketing must support enquiry generation, sales and long-term brand value.
  • Relentlessly customer-focused — championing audience insight in every decision.
  • Curious, thoughtful and pragmatic.

Highly Desirable:

  • Appreciation for excellent design
  • Sales experience
  • Have worked both in-house and across different sectors
  • Event experience
  • Interests in architecture, housing, sustainability and craftsmanship
  • Professional chartered marketer (CIM) is a plus and/or BSc/BA in business administration, marketing and communications or relevant field

Why You'll Love It Here

  • Autonomy, flexibility and a chance to work on a fabulous, market-leading, purpose-driven brand with big growth plans
  • A genuinely mission-led business with the ambition to XXXX
  • Forward-thinking culture where ideas are welcomed and accountability is valued
  • Competitive salary (£45,000 - £60,000 depending on experience)
  • Hybrid working: 3 days near Leominster (a beautiful rural setting), 2 days remote
  • 3pm Friday finish
  • 25 holiday days + bank holidays
  • Private pension

The Process

  • Initial application: CV and covering letter by 20 March
  • First interview: short intro video call (20-30 mins)
  • Second interview: detailed discussion
  • Presentation stage
  • Final meeting with senior leadership team, and team members.

We welcome applications from candidates who may not meet every listed requirement but feel excited by the opportunity and believe they can add value to Border Oak.

We would like to make a decision by the end of April.

Key Details

  • Salary: £45,000 - £60,000, dependent on experience.
  • Location: Near Leominster, Herefordshire | Hybrid, ideally 3-days in office (a gorgeous cottage in rural Herefordshire), 2-days remote
  • 40 hours per week; 8am to 5pm Monday to Thursday, with 3pm Friday finish
  • Reporting to: Directors, Creative & Sales

Finally

If you need any further assistance with your application, or require the application form in a different format, please contact Nada at nada@borderoak.com

Please apply with both a CV and covering letter to nada@borderoak.com

No agencies, please.